US multinational technology company, Meta Platforms, Inc., has launched a Digital Government Day program to upskill media secretaries and representatives of state media institutions.Â
The Digital Government Day program has been launched in partnership with the Ministry of Digital Economy and the Information and Communication Technology Agency (ICTA).
This is the first workshop that provided the necessary skills in using digital media such as Facebook, Instagram, WhatsApp and Threads effectively to communicate the digital transformation journey.
The sessions were conducted and led by Kaiya Waddell, Director of Government & Social Impact – APAC, Neha Mathur – Partner Manager, Government & Social Impact, Dr Priyanka Bhalla – Safety Policy Manager, South Asia, and Senura Abeywardena -Head of Public Policy, Central Asia, Mongolia, Sri Lanka & Maldives.
The discussions focused on several themes, including digital transformation journeys for governments maximising reach and impact, best practices on community building, and engaging citizens through storytelling and best practices on reels and emerging formats.
Highlighting the government’s commitment to strengthening digital communication, the event was attended by Deputy Minister of Digital Economy Eranga Weeraratne, Consultant at the Ministry of Digital Economy Sumudu Ratnayake and Director of Electronic Media at the President’s Media Division Isuru Anuradha. (Islandnews)
